September 16, 2018 3 min read
Since first being recognized Drake has catapulted into stardom not only as an artist, but as a cultural maven with October’s Very Own. Sharing the story of the thriving scene in Toronto, Drake has built out OVO from a small-scale blog about his crew to an all-encompassing lifestyle brand, including his clothing company, his record label OVOSOUND and his annual OVOFEST.
Drake has reached great heights in recent years and he continues to create and dominate the global market. As Drake says, “It’s about the experience. If the city isn’t talking about it five, six, seven days later, or if people don’t remember it for years to come, then I haven’t done my job…I’m going to find out what comes after this, but there’s definitely another evolution of Drake.”
“What the mind can conceive and believe, it can achieve” - Napoleon Hill.
Back in 2007, when Drake was still unsigned, hustling and mapping out his future, he searched online for "world's craziest residential pools." He fell in love with one of the homes that came up and set it as the desktop image of his computer. In 2012, Drake purchased that very same property.
Visualization is what sets successful entrepreneurs apart.
Sign up and get instant access to leaked artwork and exclusive deals!